Strategy Builder→Why Nearwood?
Why?
In this section, we’ll explore what makes Nearwood flooring truly exceptional. These unique features not only set Nearwood apart from competitors but also provide compelling benefits for your customers.
1.Durability & Scratch Resistance
The AC5+ aluminum oxide top layer (White and Red Collections) and Clear Grade wood top layer (Black Collection) offer maximum protection against wear and tear.
2.Advanced Water Resistance
Industry-leading Wetguard technology ensures superior water resistance, making Nearwood perfect for moisture-prone areas.
3.Thermal & Acoustic Comfort
The Comfortwalk™ antimicrobial cushion adds thermal insulation, soundproofing, and enhanced comfort underfoot.
4.Premium Aesthetics
EIR embossing delivers a realistic wood texture for a luxurious, natural look.
5.Variety of Sizes
Tailored plank dimensions across collections suit different spaces and aesthetics.
Here's why!
Selling Nearwood effectively requires a tailored approach that aligns with the customer’s lifestyle, budget, and design preferences. This section provides practical strategies to position Nearwood as the ideal flooring choice.
1.Durability & Scratch Resistance
Focus on scratch resistance and longevity for high-traffic homes or commercial settings.
Scenario: A small business owner is renovating their boutique and wants flooring that can withstand foot traffic from customers wearing high heels, dragging chairs, and moving displays.
Solution: The AC5+ aluminum oxide top layer in the White and Red Collections ensures that Nearwood can handle the wear and tear of commercial settings. For homeowners, it’s a game-changer for spaces like living rooms or entryways, where durability is critical.
2.Advanced Water Resistance
Emphasize water resistance as a critical feature for busy families, pet owners, or moisture-prone spaces.
Scenario: A family with two toddlers and a golden retriever is looking for flooring that can handle spills, muddy paw prints, and the occasional water bowl mishap. They want laminate because of its stylish appearance but are worried about water damage.
Solution: Nearwood’s Wetguard technology protects the high-density core from water infiltration, making it a perfect fit for active households. This advanced feature gives peace of mind, even in kitchens, bathrooms, or laundry rooms where moisture is a constant concern.
3.Thermal & Acoustic Comfort
Position the antimicrobial Comfortwalk™ cushion as a health-conscious and comfort-enhancing feature.
Scenario: A young couple is designing their dream home and wants flooring that feels warm and quiet underfoot, especially in bedrooms and living spaces where they plan to relax.
Solution: Nearwood’s Comfortwalk™ antimicrobial cushion provides thermal insulation, keeping floors warm in colder months and reducing noise from footfalls—ideal for open floor plans or multi-story homes. The antimicrobial property also contributes to a healthier living environment, perfect for families with kids or allergies.
4.Premium Aesthetics
Showcase the natural textures and dimensions to appeal to customers prioritizing luxury and aesthetics.
Scenario: A couple renovating their vacation home wants the rustic charm of real wood but with the durability of laminate. They love the idea of flooring that looks and feels authentic.
Solution: Nearwood’s EIR embossing creates lifelike wood textures, giving each plank the natural beauty of real wood without the maintenance concerns. It’s perfect for customers seeking both style and practicality.
5.Variety of Sizes
Offer different collections based on their specific needs, highlighting White as budget-friendly, Red as mid-tier, and Black as premium.
Scenario: A homeowner with a small space is worried that large planks will make their rooms look cramped, while another with a large open-concept living area is looking for flooring that enhances the grandeur of the space.
Solution:The White Collection offers compact planks (59.6" x 7.6") that fit beautifully in smaller rooms, creating a balanced and proportional look.
The Red Collection features longer and wider planks (72.24" x 9.25"), perfect for making larger spaces feel expansive and cohesive.
The Black Collection, with its ultra-premium dimensions (74.8" x 9.05") and Hickory Reserve format (47.2" x 5.00"), is ideal for creating bold, luxurious aesthetics in high-end homes.
Nearwood Collections
Now that you’re familiar with the core selling points and strategies, let’s delve into the distinct features of each Nearwood collection. This section will help you recommend the right collection for each customer.
White Collection
Features:
- Dimensions: L59.6" x W7.6"
- Underlayment: Luxe high density thermal and sound insulating Comfortwalk antimicrobial cushion
Standouts:
- Total Thickness: 12mm
- Best For: Versatility and smaller spaces with a balanced budget.
- Key Features: AC5+ scratch resistance, Wetguard technology, and Comfortwalk™ cushion.
Red Collection
Features:
- Dimensions: L72.24" x W9.25"
- Underlayment: Luxe high density thermal and sound insulating Comfortwalk antimicrobial cushion
Standouts:
- Total Thickness: 15mm
- Best For: Larger spaces or customers seeking a bold, modern aesthetic.
- Key Features: Extra-long planks, AC5+ top layer, and superior comfort and water resistance.
Black Collection
Features:
- Dimensions: L74.8" x W9.05"
- Underlayment: Luxe high density thermal and sound insulating Comfortwalk antimicrobial cushion
Standouts:
- Total Thickness: 15.5mm
- Best For: Customers prioritizing premium design and craftsmanship.
- Key Features: Clear Grade wood top layer, luxury finishes, and optional Hickory Reserve format.