Gaia Flooring Privacy Policy

Last Updated: December 8, 2025

This Privacy & Security Policy (“Policy”) explains how GAIA Flooring (“GAIA,” “we,” “our,” or “us”) collects, uses, shares, and protects your personal information. This Policy reflects comprehensive standards inspired by industry leaders, including the categories and detail level found in The Home Depot Privacy & Security Statement, adapted fully for GAIA’s operations.

This Policy applies to all information collected: - On our website, mobile experiences, quizzes, and digital tools - Through Meta (Facebook/Instagram) Lead Ads, Google Ads lead forms, and other third‑party marketing platforms - Through texts, calls, emails, and interactions with our Customer Concierge Specialists (CCS) - In connection with sample kit orders, consultations, referrals, events, surveys, and promotions - From third‑party partners, data providers, and advertising platforms.

1. Categories of Information We Collect

We may collect the following categories of information about you. These categories mirror those used by large retailers such as Home Depot, adapted to GAIA’s operations.

1.1 Identifiers

• Name, email address, phone number, physical address
• Device identifiers, IP address, browser information
• Online identifiers used for digital tracking and advertising

1.2 Customer Records & Commercial Information

• Products viewed, sampled, ordered, or returned
• Purchase details, transaction records (excluding full payment card numbers)
• Flooring preferences, room measurements, project details

1.3 Internet & Network Activity

• Browsing history, search activity, website interactions
• Session data, mouse movements, scroll behavior (session replay tools)
• Traffic source (ads, social media, referrals)
• Interaction with emails, ads, and SMS content

1.4 Geolocation Data

• Approximate location from IP address
• Location signals from mobile devices (if enabled)

1.4 Geolocation Data

• Approximate location from IP address
• Location signals from mobile devices (if enabled)

1.5 Demographic Information

1. Age range, gender, household characteristics (if voluntarily provided)
   General demographic insights from advertising partners

1.6 Inferences

We may generate inferences about your preferences and interests, such as: - Flooring style interests - Budget range - Likelihood to purchase - Engagement level with GAIA content or services

1.7 Sensitive Personal Information

GAIA does not collect sensitive personal information as defined by CPRA, such as precise geolocation, racial or ethnic origin, biometric data, or health information.

2. How We Collect Information

We collect information from the following sources:

2.1 Directly from You

When you: - Fill out forms, quizzes, Meta lead ads, Google lead forms - Request a sample kit - Book a consultation - Communicate with our CCS team - Enter promotions, surveys, or referrals

2.2 Automatically/Passively

Through: - Cookies, pixels, tags, and similar tracking technologies - Session replay, heatmapping, and analytics tools - Device and browser activity

2.3 Third Parties

Including: - Meta, Google, TikTok, and advertising partners - Data providers and marketing vendors - Delivery partners (for sample kits) - Referral partners, dealers, and affiliates.

3. How We Use Your Information

We use your information to:

3.1 Fulfill and Improve Services

• Process orders and sample kit shipments
• Provide flooring recommendations
• Manage appointments and consultations
• Enhance website and mobile performance

3.2 Personalization & Analytics

• Customize product recommendations
• Improve website layout and customer experience
• Analyze engagement and campaign performance

3.3 Marketing, Advertising & Retargeting

Including: - Meta, Google, and third‑party personalized ads - Custom audiences and look‑alike audiences - Retargeting based on browsing or lead activity

You may opt out anytime (see Section 8).

3.4 Communication & Outreach (TCPA-compliant)

By providing your information on our site or through lead forms, you provide express written consent for GAIA and our CCS team to contact you via: - Phone calls (including autodialed/permitted technologies) - SMS/text messages - Email

Message & data rates may apply. Consent is not a condition of purchase.

3.5 Security, Fraud Prevention & Legal Obligations

• Detect and prevent fraudulent or unauthorized activity
• Comply with legal requests and reporting requirements

4. Information Sharing & Disclosures

We may disclose your information to the following categories of recipients:

4.1 Service Providers

Including: - Shipping and logistics providers - Payment processors - Email and SMS vendors - CRM and marketing platforms - Analytics partners

4.2 Advertising Partners

• Meta (Facebook/Instagram)
• Google
• Other ad platforms and measurement providers

4.3 Business Transfers

In the event of a merger, acquisition, or asset transfer, your information may be transferred.

4.4 Legal Disclosures

We may disclose information when required by law or necessary to protect GAIA and our customers.

5. Meta (Facebook/Instagram) Lead Ads Disclosure

When you submit a Meta Lead Form: - Your data is transmitted securely from Meta to GAIA - GAIA uses your data for contacting you, fulfilling your request, and marketing (with your consent) - GAIA does not sell your personal information - You may opt out at any time

This aligns with Meta’s Lead Ads Terms and Data Use Policy.

6. Cookies, Tracking & Targeted Advertising

We use tools including: - Cookies - Web beacons and pixels - Meta Pixel and Google tags - Session replay tools (to improve user experience)

Users can control cookies through browser settings.

7. SMS/Text Messaging Compliance (CTIA & Carrier Guidelines)

• Message frequency varies based on engagement
• Reply STOP to unsubscribe, HELP for assistance
• Message/data rates may apply
• Carriers are not liable for delayed/undelivered messages
• Consent is not required to make a purchase

8. Your Privacy Rights & Choices

You may: - Opt out of marketing emails, texts, and calls - Manage cookies and advertising preferences - Opt out of interest‑based advertising via DAA/NAI tools - Request data access, deletion, or correction (see Section 9)

9. California Privacy Rights (CCPA/CPRA Compliance)

California residents have the following rights: - Right to know what we collect & how we use it - Right to access your data - Right to delete your data - Right to correct inaccurate data - Right to opt out of “sharing” for cross‑context behavioral advertising - Right to limit sensitive data use (not applicable because GAIA does not collect sensitive data)

To exercise rights, email info@gaiafloor.com.

GAIA does not sell personal information.

10. Security

We use safeguards including: - Encrypted data transmission (SSL) - Access controls - Vendor security standards

No system is completely secure; we encourage safe browsing practices.

11. Scope & Limitations

This Policy does not apply to: - Third‑party websites linked from our site - Dealers, installers, or affiliates with their own privacy policies

12. Children’s Privacy

Our site is not intended for children under 16, and we do not knowingly collect their information.

13. Updates to This Policy

We may update this Policy periodically. Updates will be posted with a new effective date.

14. Contact Us

• Address: 40577 Albrae St F, Fremont, CA 94538
• Email: info@gaiafloor.com
• Phone: (408) 899‑6680

Thank you for choosing GAIA Flooring.