Gaia Flooring Privacy Policy

Last Updated: November 18, 2025

GAIA Flooring (“GAIA,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our digital tools and forms, or communicate with our Customer Concierge Specialists (CCS). 

1. Information We Collect

This policy applies to all visitors who interact with GAIA Flooring through our website and through third‑party lead form advertisements, including Meta (Facebook/Instagram) Lead Ads.

We collect several types of information to provide and improve our services:

1.1 Personal Information You Provide

This includes information submitted directly on our website or through third‑party lead forms such as Meta (Facebook/Instagram) Lead Ads, including:

When you fill out a contact form, request a quote, order a sample kit, participate in a quiz, subscribe to emails, or book a consultation, we may collect:

  • Name
  • Email address
  • Phone number
  • Shipping address
  • Project details or preferences
  • Additional information you choose to share

1.2 Automatic Data Collection (Cookies & Tracking)

We use cookies, pixels (including Meta Pixel), tags, and similar technologies to collect:

  • IP address
  • Browser type and device identifiers
  • Pages viewed and time spent
  • Referring website
  • Behavior on our site (clicks, scrolls, form completions)

1.3 Communication Data

If you call, text, or email us—or if we reach out via our CCS team—we may collect:

  • Call metadata (time, duration)
  • Text message logs
  • Email content and metadata 

2. How We Use Your Information

This includes information collected directly or received through Meta (Facebook/Instagram) Lead Ads, in accordance with Meta’s Lead Advertising Terms and Data Handling Requirements.

We use your information to:

2.1 Provide Services & Support

  • Respond to inquiries
  • Process sample kit requests and orders
  • Provide flooring recommendations and project guidance
  • Manage appointments or consultations


2.2 Improve Our Website & Marketing

  • Analyze traffic, usage patterns, and interactions
  • Enhance your browsing and shopping experience
  • Run A/B tests and optimize content

2.3 Communication & Outreach

By submitting your information on our website or through Meta (Facebook/Instagram) Lead Ads, you provide express written consent for GAIA Flooring, including our Customer Concierge Specialists (CCS), to contact you via:

  • Phone calls (including autodialed or prerecorded calls where permitted)
  • SMS/text messages
  • Email

This consent applies even if your number is listed on any state or federal Do Not Call registry. Message and data rates may apply. You may revoke consent at any time using the opt‑out methods listed in Section 4.

We comply with all applicable laws, including the Telephone Consumer Protection Act (TCPA) and CAN-SPAM regulations.

By submitting your information on our website or through a Meta (Facebook/Instagram) Lead Ad form, you consent to being contacted by GAIA Flooring, including our Customer Concierge Specialists (CCS), via:

  • Phone calls
  • SMS/text messages
  • Email

This includes project follow‑ups, assistance with product decisions, reminders, order updates, and promotional or informational content. Message and data rates may apply.

2.4 Advertising & Analytics

We use third‑party partners such as Meta (Facebook/Instagram), Google, and others to:

  • Serve personalized ads
  • Measure campaign performance
  • Build look‑alike audiences

We do not sell your personal information.

3. Sharing Your Information

We may share your information with service providers in compliance with Meta’s Lead Ads Terms, including:

  • Secure transmission of lead data from Meta to our CRM or marketing systems
  • Use of lead data solely for the purpose of contacting you, providing services, or delivering advertising you consented to

We do not sell or misuse lead data obtained through Meta Lead Ads.

We may share your information with:

3.1 Service Providers

Trusted vendors who help us with:

  • Website analytics
  • Payment processing
  • Email and SMS delivery
  • Advertising platforms
  • Shipping and fulfillment

3.2 Legal Compliance

We may disclose information when required by law, government request, or to protect our company and customers.

4. Your Choices & Rights

This section applies to all users, including those who submit information via Meta (Facebook/Instagram) Lead Ads.

4.1 Opting Out of Communications

You may opt out at any time:

  • Email: click the “unsubscribe” link
  • Text: reply “STOP” to any SMS
  • Phone: request removal during a call

4.2 Managing Cookies

Browser settings allow you to block or delete cookies. You may also opt out of targeted ads via:

  • Digital Advertising Alliance (DAA)
  • Network Advertising Initiative (NAI)

4.3 Data Access, Correction, or Deletion

You may request access to, correction of, or deletion of your personal data by contacting us.

5. Security

We implement reasonable safeguards to protect your data. However, no method of electronic transmission or storage is 100% secure.

6. Third‑Party Links

Our website may contain links to third‑party sites. We are not responsible for their content or privacy practices.

7. Children’s Privacy

Our website is not intended for individuals under 16 years of age. We do not knowingly collect children’s personal information.

8. Meta (Facebook/Instagram) Lead Ads Disclosure

GAIA Flooring uses Meta (Facebook/Instagram) Lead Ads to collect information from potential customers. By submitting a Meta Lead Form, you acknowledge and agree that:

  • GAIA receives the information you provide directly from Meta.
  • Your data will be used in accordance with this Privacy Policy and Meta’s Lead Ads Terms, Data Policy, and Advertising Policies.
  • Lead data is used solely for contacting you, providing service, or delivering advertising you have consented to.
  • GAIA does not sell or misuse lead data.
  • You may opt out of communications at any time using the methods in Section 4.

9. California Privacy Rights (CCPA/CPRA Compliance)

If you are a California resident, you are entitled to additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include:

9.1 Right to Know

You may request disclosure of the categories of personal information we collect, use, share, and disclose.

9.2 Right to Access

You may request a copy of the personal information we have collected about you.

9.3 Right to Delete

You may request that we delete your personal information, subject to certain exceptions.

9.4 Right to Correct

You may request correction of inaccurate personal information.

9.5 Right to Opt-Out of Sharing

GAIA does not sell personal information. However, you may opt out of sharing used for cross-context behavioral advertising.

9.6 Right to Limit Use of Sensitive Personal Information

GAIA does not collect or use sensitive personal information as defined by CPRA.

To exercise these rights, please contact us at info@gaiafloor.com.

10. SMS/Text Messaging Compliance (CTIA & Carrier Requirements)

By providing your phone number on our website or through Meta Lead Ads, you consent to receive SMS/text messages from GAIA Flooring and our Customer Concierge Specialists (CCS). We follow all CTIA and carrier guidelines, including:

10.1 Message Frequency

Message frequency varies depending on your interaction with GAIA (e.g., sample kit updates, project follow-ups, reminders).

10.2 Opt-Out Instructions

You may opt out at any time by texting STOP. After opting out, you will receive one final confirmation message.

10.3 Help Instructions

For help, reply HELP or contact us at info@gaiafloor.com.

10.4 Message & Data Rates

Carrier message and data rates may apply.

10.5 No Purchase Required

Consent to SMS communication is not a condition of purchase.

10.6 Carrier Disclaimer

Wireless carriers are not liable for delayed or undelivered messages. 

11. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with the updated date.

12. Contact Us

If you have questions or requests related to this Privacy Policy, please contact us:

Thank you for choosing GAIA Flooring.